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The New Expedition up the Mountain of Value in the Age of Digital Challengers

By Doyle Buehler

We are at the base of Mount Everest, looking upwards, and have little idea how we really got here, or what we need to do next. There is an insidious realization that we are, in fact, at the edge of a new expedition. And, we’re not really sure if we should be angry, frustrated, or excited about what might come next.