


All The Whys, Hows, Whats & Whens of Dealing With a Complex, Sped Up World
A Global Pandemic. A Tidal Shift in Values. Fundamental Shifts in How We Work. A Fragile Economy. Industry Disruption at Every Turn. A Fickle Customer. Exponential Technologies. A Hunger for New Paradigms. Progress Unchecked. Limitless Options & Choice. Mental Health on High Alert. It's enough to frazzle our brains, hearts & souls...
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... But Uncertainty Doesn't have to Bring Us to Our Knees.

NAVIGATING
UNCERTAINTY
There is no magic antidote or cure for uncertainty. In many ways, like the game of golf, we never get to master uncertainty but we can embrace it and even enjoy it. Read 40+ perspectives on how we can alchemize uncertainty into opportunity.

REAL
SOLUTIONS
The literary temptation is to keep swimming and ranting about unfortunate tidal waves of uncertainty. That might make us feel good for an hour, a day or a week. Instead, we have asked each of our authors to come up with solutions and frameworks to confront uncertainty & make us better at our professions.

GLOBAL
EXPERTS
We've gathered a distributed worldwide network of seasoned experts from many different disciplines to tackle the challenge of uncertainty. Although they have many different perspectives, they hold in common our shared values of aspiration, curiosity, collaboration and purpose of building better craft, professions & world.

POWERED BY
THE SWANS
When encountering shifting landscapes and troubling waters ahead, better to traverse it with friends than go it alone. This is the first publication to our knowledge published by a Guild (Grey Swan Guild) and its spinout on-demand consultancy and advisory group (Cygnus Sprints).. Welcome to our Swanhood! . Join us for this migration and future ones.,
Join our Movement - Become a Navigator of Uncertainty, Author of Wild Cards of Uncertainty and/or Expert Uncertainty Weathervane Panelist
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Doubt is not a pleasant condition, but certainty can be absurd.. Pay heed to the collective of people - Futures Thinkers, Sensemakers, Leaders, Strategists, Technologists, Researchers, Change Agents and Market Makers - who have grappled with uncertainty over the last year. Become part of our troop.
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Our goal is to provide THE playbook and movement for these times of Uncertainty with:
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Better intelligence
Bolder outcomes.
Fresher perspectives.
Smarter paths.
Unlocking challenges.
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And the conversation continues....
We would love your ongoing collaboration and support on a number of fronts by becoming a "Navigator of Uncertainty":
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Author article(s) for our Uncertainty Wild Cards post-launch
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Become a guest on our Uncertainty podcast/webcast
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Provide input to our ongoing Uncertainty research
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Furnish a book review or testimonials
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Join us or add to our book tour
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Hire or join our Cygnus Sprints advisors and consultants for your most vexing challenges
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Matchmake our authors/thought leaders for keynotes and executive briefings
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“Although our intellect always longs for clarity and certainty, our nature often finds uncertainty fascinating.”
- Karl Von Clausewitz

UNCERTAINTY : THE BOOK: STRENGTHS & DISTINCTIONS:
Not just an academic think piece, nine reasons why Uncertainty is a gold mine of unlocking indecision and getting to solutions.

Unique, new-to-the-world breakthroughs and frameworks

Advancing the craft of leaders, builders, researchers, sensemakers, futurists and professionals everywhere


Made for Today's Business World Not Of Yesteryear


No agenda but to tell you are honest thoughts and opinions based on evidence


Identifying and rally’s ing behind blue prints for a better decisions, intellkgence and world

UNCERTAINTY - ELEVEN+ CHAPTERS OF PROGRESS
Let's get over pretending to know best. Uncertainty provides a powerful scaffolding for leadership in an era of unresolved pasts, up-in-the-air presents and unknown futures.
MEET OUR GUILDMASTERS OF UNCERTAINTY:
40+ practitioners and authors of our group of principals and advisors from around the world.

Gordon Withrow
Uncertainty Executive Producer & Project Leader
Transformation Editor
Digital Transformation’s 2 Key Levers: Cloud Computing and Artificial Intelligence
Sensemaking Competency for Leaders - what’s your sensemaking quotient?

Aaron Mikulsky
Editorial Board / Strategy Editor / Commercialization Director
Strategy in a World of Change, Uncertainty, and Shared Value

Angi English
Editorial Board/ Sensemaking Editor/ Creative Director
Be Like Water, Sensemaking for Uncertainty
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Olga Howard
Editorial Board/Scanning Editor
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Editorial Counsel, Development Editing and Scanning Editor

Sean Moffitt
Uncertainty Project Executive Sponsor/Discovery & Marketplace Editor
The Corporate Pivot: Business Models Beyond the Startup and Amidst the Uncertainty
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Augmented Brands: 21st Century Uncertainty Tesseracts and FLIRTing with the Marketplace
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The Customer Zeitgeist: The Slot Machine for Marketplace Bets over the Next Decade
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The Compass & Compendium: A Rosetta Stone for Making Sense of The World
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AI & Innovation - A Periodic Table

Louise Mowbray
Editorial Board/
Leadership & Transformation Editor
Future-Focused Leadership - Vital Lenses for 21st-Century Leaders
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Change + Transition = Transformation: A Very Human Approach​

Debbie Dimoff
Editorial Board/ Innovation & Leadership Editor
Light the innovation fireworks. Illuminate certainty for ourselves, our teams, and our organizations
Guild Leadership - mixing individual power with group vision for certainty alchemy

Nathan Gilliatt
Editorial Board/
Technology Editor
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Uncertainty Publishing Go-To-Market Development

Bruce Merlo
Uncertainty Asset Collection & Research

Paula Papel
Development, Production & Full Book Editing

Deepshikha Yadav
Core Playbook Team/Intro & Conclusion Optimization & Uncertainty Wildcard Contributor
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Mindset Shifts: Creating transformation on an embodied level

Besir Wrayet
Uncertainty Asset Collection & Research and Scanning Editor

Emma Withrow
Uncertainty Brand Director, Lead Designer, Typesetter & Publishing Development Team
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Dennis Sherwood
Leadership Contributor
Showing Creativity in Leadership - change your mind

Sonja Blignault
Leadership & Sensemaking Contributor
Cultivating Complexity Fit Leadership
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Wayfinding Complexity - Navigating Uncharted Territory

Graham Norris
Leadership Contributor
The Anticipatory Attitude Framework: Overcoming Your Allergic Response to Uncertainty

Farid Mheir
Technology Contributor
Start with HOW: Using the Technology Innovation Circle to Reduce Digital Uncertainty
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Sharena Rice
Uncertainty Wild Card Contributor
Relational Situational Matters of Fit

Kheeran Dharmawardena
Technology Contributor
Social architecture for the hyper-connected world

Asha Singh
Marketplace Contributor
Learning through Doing: Experiment Broadly and Turn Creative Learning into Value

Jacqui D'Eon
Marketplace Contributor
Stuff Happens – It’s a Gift: Values + Preparation = Creating Value from Uncertainty

Gina Clifford
Scanning Contributor
Why the C-Suite Needs Design Fiction

David Kalisz
Scanning Contributor
Beyond Scenarios: The limits of uncertainty and vectors of imagination of a blurred world

Charles Johnston
Scanning Contributor
Creative Systems Theory’s Concept of Cultural Maturity

Steven Lichty
Scanning Contributor
A Safari Systems Map for Engaging with Africa’s Youth Bulge: A Trauma-Informed Futures Approach to Reconciling the Past, Reengaging the Present, and Reimaging the Future for Marginalized Youth

Slobodan Maletic
Sensemaking Contributor
Mastering the Art of Concept Integration: Relational thinking interplay between form and meaning

Chuck Metz Jr.
Sensemaking Contributor
Hunter-Gatherer Sensemaking in a Super-CAFFEINATED Digital World

Jonathan Knowles
Strategy Contributor
Strategy in a World of Change, Uncertainty, and Shared Value

Whynde Kuehn
Strategy and Uncertainty Wild Card Contributor
Strategy in a World of Change, Uncertainty, and Shared Value
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Strategy to Reality: Move big ideas into action in a cohesive, effective, and timely manner
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Anne Gorgy
Innovation Contributor
Futures Design Process: The Infinite Game of Business:

Doyle Buehler
Discovery Contributor
How Do We Balance Uncertainty? : Surpassing Uncertainty by Harnessing the Certainty Fulcrum with Balance Theory

Akash Das
Discovery Contributor
Navigating Chaos and Uncertainty towards Transformative Foresight: Living in the Throes of Permachaos

Oshawn Jefferson
Discovery Contributor
To Research, Grow or Think: The Proof is the A.I.M.

Rick Gill
Discovery Contributor
Your intelligence problem is like a 1000-piece puzzle….:An Intelligence Problem Team/Syndicate Ice-Breake
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Bud Taylor
Transformation Contributor
Organizational Transformation: Four Forces To Calm Uncertainty What Leaders Need To Know

Al Comeaux
Transformation Contributor
The Power of Pull

Alexandra Brown
Transformation Contributor
How Getting it Wrong Turned out Alright

Chat GPT
Innovation Contributor
Artificial Intelligence and the Human Mind

Rike Pätzold
Uncertainty Wildcard Contributor
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Uncertainty is Much Better than Its Reputation

Eva Tomas Casado
Uncertainty Wildcard Contributor
Illuminating the Path to Uncertain
Possibilities: Looking into the space of possibilities with the futures-
telescope

Cijaye DePradine
Uncertainty Wildcard Contributor
Team Trust in Times of Uncertainty.

Paula Ylisassi
Uncertainty Wildcard Contributor
Develop a Future-Proof Business Asset: 6 Meta Skills to Foster Organic Innovation in Organisations.

Adam Karaoguz
Uncertainty Wildcard Contributor
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Coyne's Story Grid and Boyd's OODA
Synthesizing the Synthesizers while listening to Synthwave

Pablo Reyes
Uncertainty Wildcard Contributor
Uncertain and cultural evolution: How cultural evolution show how to deal with uncertain contexts

Hannelie Venucia
Uncertainty Wildcard Contributor
And then...the day everything changed...Are you Ready?

Midjourney
AI Image Generator
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Navigators of Uncertainty
Ambassadors, Supporters, Reviewers, Sponsors, Clients
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Join our front row of supporters, influencers, actors, catalysts and champions.

Wildcard Contributors
Contribute a post-book article on Uncertainty
Join our league of excellent practitioners, observers, sensemakers, futurists and leaders

UNCERTAINTY - THE BOOK
A TRIUMPH OF GLOBAL COLLABORATION
50+ CONTRIBUTIONS DEEP
(see them all listed in the slide show below)

A new Uncertainty Voice - Wide Eyed Contrarians

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A new Uncertainty Voice - Wide Eyed Contrarians








