The Wall of Ideas


We are a global network of more than 3000 members in over  75 countries with a common desire to "make sense of the world's biggest challenges". We came together in response to the first shocks felt during the COVID-19 pandemic, to discuss the impact of the crisis and the road ahead for people, business, economy, government and broader society.

Through this process, we documented more than 120 candid perspectives from our members across professional domains, geographies and demographics.

We have now turned attention and thought to the big issues that challenge the planet. Climate Change, Nuclear War, Terrorism, Robots, AI, The Great Resignation, Trade Wars and more push us all for more solution and more consideration of the unknowable and to push through the knowable

In sharing these perspectives we hope to stimulate wider conversations and move the dial on our ultimate goal: to make sense of the current world challenges, and more importantly, future Grey Swans.


The Grey Swan Guild makes sense of particular societal, cultural, economic, marketplace and workplace challenges for business leaders, policy makers, educators and curious others.


Our aim is to surface, inspire, and invite additional evidence-based observations, perspectives, contributions and opportunities from those who are committed to affect and influence positive change.



committed to the collective good

evidence-based, policy, humanity

critical, rational, optimistic, aware

can-do spirit, non-ordinary/innovative


About our name

A “grey swan” is a term used to describe a potentially very significant event that is considered unlikely to happen but still possible. As there is a slight chance the event will occur, it should be anticipated, particularly as it could shake up civilization, the world economy, culture, marketplaces, workplaces and life.


A “guild” is an organization of persons with related interests, goals etc. especially one formed for mutual aid or protection.