The Wall of Ideas


We are a global network of more than 1000 members in 65 countries with a common desire to "make sense of the world's biggest challenges". We came together in response to the first shocks felt during the COVID-19 pandemic, to discuss the impact of the crisis and the road ahead for people, business and society.

Through this process we documented more than 60 candid perspectives from our members across professional domains, geographies and demographics.

In sharing these perspectives we hope to stimulate wider conversations and move the dial on our ultimate goal: to make sense of the current pandemic, and more importantly, future Grey Swans.


The Grey Swan Guild makes sense of particular societal, cultural, economic, marketplace and workplace challenges for business leaders, policy makers, educators and curious others.


Our aim is to surface, inspire, and invite additional evidence-based observations, perspectives, contributions and opportunities from those who are committed to affect and influence positive change.



committed to the collective good

evidence-based, policy, humanity

critical, rational, optimistic, aware

can-do spirit, non-ordinary/innovative


About our name

A “grey swan” is a term used to describe a potentially very significant event that is considered unlikely to happen but still possible. As there is a slight chance the event will occur, it should be anticipated, particularly as it could shake up civilization, the world economy, culture, marketplaces, workplaces and life.


A “guild” is an organization of persons with related interests, goals etc. especially one formed for mutual aid or protection.